WhatsApp Us

Namakkal · Egg City and transport town, Tamil Nadu

Websites, Android & iOS apps, SEO and AI automation for Namakkal's poultry farms, body builders, fleet owners and schools

Namakkal is known across India for two things: eggs from its poultry farms and trucks built in its lorry body workshops, with a big fleet of transport and borewell rig owners behind them. Our remote team of three engineers builds Tamil websites, Android and iOS apps, Google Maps listings and WhatsApp automation for its farms, workshops, fleets, schools and shops.

  • TeamEngineers based in India, remote delivery
  • Starting priceWebsites from ₹10,000 · Android & iOS apps from ₹40,000
  • LanguagesEnglish, Hindi and Tamil
  • PaymentsUPI and bank transfer, in INR
  • After launch2 months of maintenance free
  • CoverageNamakkal and all of Tamil Nadu
  • Sites from ₹10,000
  • Android & iOS apps from ₹40,000
  • Tamil and English SEO
  • Fleet and farm software
  • Code and domain in your name

Websites, Android & iOS apps, SEO & AI · Serving Namakkal remotely · Replies 7 days a week

  • 3Engineers you talk to directly
  • ₹10,000Websites starting price
  • 2Months maintenance free
  • 7Days a week on WhatsApp

The short answer

Looking for IT services in Namakkal?

Namakkal poultry farms, fleet owners, schools and shops can get a website from ₹10,000, often ready within two weeks. An Android and iOS app is ₹40,000 onwards, and AI or WhatsApp automation begins at the same figure. SEO sites with 299+ pages start at ₹20,000, stores at ₹50,000 and custom software at ₹60,000. We are remote, with no Namakkal office.

Last updated

Namakkal at a glance for online business
StatusDistrict headquarters and municipal corporation, roughly 360 km from Chennai
Known asEgg City, one of India's largest egg-producing areas
IndustryOver 150 lorry body building workshops since the 1960s, building lorries, trailers and LPG tankers
TransportLarge trucking, tanker and borewell rig fleets working across India
LandmarksNamakkal Fort on its rock, the Anjaneyar temple with its tall Hanuman, Narasimhaswamy rock-cut temple
ConnectivityNH 44 and the Salem–Karur railway line opened in 2013; Kolli Hills about 45 km away

Services in Namakkal

Everything your Namakkal business needs online, from one freelance team

Website design & development

Tamil and English websites for Namakkal poultry farms, body builders, transporters, schools and shops that open quickly on any phone.

SEO & local SEO

Google Maps and page work for searches such as “lorry body building Namakkal” or “CBSE school in Namakkal”, in Tamil and English.

Ecommerce stores

Online stores for poultry equipment, feed supplements, truck body fittings and Kolli Hills produce, with UPI and pin-code courier charges.

Custom software & web apps

Flock, feed and egg output records for farms, trip and diesel logs for fleets, and job cards for body building workshops.

AI automation & AI agents

WhatsApp assistants that reply in Tamil to rate, load, order and admission questions and pass real decisions to you.

Data analysis & dashboards

Dashboards of daily egg output, mortality, feed cost per tray, truck earnings per trip and admissions by class.

Android & iOS apps

Android and iOS apps for drivers logging trips, farm staff recording daily counts or parents of boarding students, from ₹40,000, on Google Play and the App Store.

Maintenance & support

Two months of free maintenance after launch, then from ₹8,000 a month for changes, backups and security updates.

Why choose us

Why Namakkal businesses pick a freelance team over an agency

Namakkal owners count costs by the tray and by the kilometre, so they judge any vendor on numbers. We publish starting prices, send a written line-by-line quote, answer WhatsApp all seven days and register the domain, hosting, code and store accounts to you. If a feature will not pay for itself on your farm, fleet or shop floor, we say so.

What matters Typical Namakkal agency Cheap freelancer BtechWaleTech
Starting price ₹40,000+ for a basic site ₹3,000 to ₹8,000, scope unclear From ₹10,000 static, from ₹20,000 for 299+ SEO pages
Availability Office hours, weekdays Replies when free 7 days a week on WhatsApp and call, IST
Who does the work Account manager passes it on One person, unknown skills Three engineers, named, you talk to them
Written quote After several meetings Rarely Itemised quote within two working days
SEO and schema Separate team, extra fee Usually skipped Built into every page from day one
After launch Paid retainer only Often unreachable 2 months maintenance included free
Code and logins Sometimes locked in Often not handed over 100% yours: domain, hosting, code

Pricing

Website and IT service prices in Namakkal

Here are the starting prices for Namakkal work. The figure you finally pay depends on page or product count, Tamil and English content, app screens, payment options and any link with Tally or GPS data. Each item is listed on its own, and nothing is billed until you give written approval.

ServiceStarting priceTypical timelineWhat is included
Static website ₹10,000 1 to 2 weeks Up to 100 pages · Responsive design · Contact form and enquiry setup · Basic SEO tags and sitemap
SEO website (299+ pages) ₹20,000 3 to 5 weeks 299+ SEO pages · Keyword and page planning · Schema, sitemap, and internal linking · Design to deployment included
Ecommerce store ₹50,000 4 to 8 weeks Product and category pages · Payment gateway setup · Order and inventory basics · Performance tuning
Android & iOS app ₹40,000 6 to 10 weeks Android and iOS app (Flutter or React Native) · Login, forms and push notifications · Admin panel and API connection · Google Play and App Store publishing
Custom web app or software ₹60,000 6 to 12 weeks Custom features and APIs · User accounts and roles · Admin panel · Deployment and handover
AI automation ₹40,000 2 to 4 weeks Workflow mapping · Tool and CRM integrations · AI agent or automation build · Testing and handover
Monthly SEO ₹10,000 per month Ongoing, monthly Technical fixes · On-page and content work · Local SEO and listings · Search Console reporting
Maintenance and support ₹8,000 per month Ongoing, monthly Content updates · Bug fixes · Backups and security checks · Speed and uptime checks

All prices are starting points, quoted in INR for India and USD for international clients, not fixed quotes. Final cost depends on the number of pages, features, integrations, content, and timelines. Share your requirement and you get an itemised estimate with nothing hidden.

IT services in Namakkal: software for a town of farms, trucks and schools

Few towns of Namakkal's size have such a national footprint. Its poultry farms supply eggs to much of southern India and beyond, its lorry body workshops have built truck bodies, trailers and tankers since the 1960s, and its transport owners run lorries, tankers and borewell rigs across the country. Add a large cluster of residential schools that draw students from all over Tamil Nadu, and you have a town with serious business needs.

The requests we see for IT services in Namakkal follow those industries. A layer farm wants daily records that the owner can see from anywhere. A body builder wants a catalogue website that fleet buyers in other states take seriously. A transporter wants trip and diesel records that do not depend on one munshi's notebook. A school wants parents to see fees, hostel rules and admission dates without calling.

We are three engineers working remotely, and we have no office in Namakkal. One of us leads full-stack development, another of us handles AI, machine learning, AWS and data, and the third of us manages projects, data science and automation. We work on WhatsApp, calls and screen shares, and every scope and price comes to you in writing.

Software team in Namakkal for poultry farms and egg traders

Namakkal's nickname, Egg City, comes from the hundreds of layer farms across the district. Around them sit feed mills, hatcheries, vaccine and medicine suppliers, equipment dealers, egg traders and the trucks that carry trays to markets across India. Daily egg prices in the region follow benchmark rates set by the National Egg Coordination Committee.

Running a layer farm means tracking a lot of numbers every day: birds per shed, mortality, feed consumed, eggs collected and broken, vaccination schedules, trays dispatched and payments due from traders. Many farms still keep these in registers, and the owner sees the picture only at month end.

As a software team in Namakkal, we build farm tools that fix this. Supervisors enter shed-wise counts, feed and mortality from a phone each day. The owner sees production, feed cost per egg and flock health on one screen. Dispatch and trader ledgers show what has been sent, at what rate and what is still unpaid. These tools start at ₹60,000 and are built in stages over six to twelve weeks, starting with the daily shed register.

We do not publish egg rates or price predictions on your site as fact. Rates change daily, and your own updates are the only reliable source.

Website development team in Namakkal for lorry body builders

More than 150 lorry body building workshops operate in and around Namakkal, and they have been doing so since the 1960s. They build cargo bodies, tippers, trailers, LPG and fuel tankers and specialised vehicles, and they are supported by fabricators, painters, electrical workshops and suppliers of steel, fittings and paint. Fleet owners from many states bring chassis here to have bodies built.

A website development team in Namakkal can give these workshops a proper shop window. Each body type gets its own page with real photographs, dimensions, material and gauge options, compatible chassis, typical build time and finishing choices. A quote form asks for chassis make, body type, load and delivery date, and accepts photos or drawings.

We never claim approvals, certifications or customer names on your site unless you can show us the documents or written permission. Buyers who travel from Maharashtra or Andhra Pradesh to Namakkal want accurate information, not big adjectives.

A catalogue site starts at ₹10,000. Workshops that handle many builds at once can add a job card and status system, so customers can see progress without calling the supervisor.

Custom software in Namakkal for transport, tanker and rig fleet owners

Namakkal is one of India's best-known transport towns. Its owners run goods lorries, LPG and fuel tankers, and a large number of borewell drilling rigs that work in states across the country. Many businesses are family-run, with a few vehicles each, managed from an office near the owner's house and a lot of phone calls.

The records behind a fleet are relentless: trips, loads, freight rates, advances to drivers, diesel, tolls, tyres, repairs, permits, insurance and fitness dates, and payments from customers who often pay late. For rig owners, add depth drilled, bits used and site payments. Spreadsheets break down once a fleet grows past a handful of vehicles.

We build fleet tools that match how Namakkal owners already work. Drivers or supervisors enter trips and expenses from a phone. The owner sees earnings and costs per vehicle and per trip, dues by customer, and alerts before permits, insurance or fitness certificates expire. GPS data can be linked if you already use a tracking service. Projects start at ₹60,000 and take six to twelve weeks.

Screens can be in Tamil for drivers and supervisors, with English reports for accountants.

Web design in Namakkal for residential schools, colleges and coaching centres

Namakkal has built a reputation as a school town. Many matriculation and CBSE schools, a number of them with hostels, draw students from across Tamil Nadu, and parents choose them largely on results and discipline. The district also has arts, science, engineering and teacher training colleges, and the Veterinary College and Research Institute, which fits naturally with the poultry economy.

Good web design in Namakkal for schools gives distant parents what they need to decide. Pages cover classes and boards, hostel facilities and rules, daily routine, transport, fee ranges, admission dates, and results that you can document. Photographs should show real classrooms, hostels and dining halls, not stock images.

For current parents, a notice page or app for circulars, exam schedules and fee reminders saves the office many calls. We never publish student photographs or names without parental consent, and results claims must match your records.

We write in Tamil and English and send every page to you for approval before it goes live.

Digital marketing in Namakkal for shops, hospitals and temple visitors

Namakkal's town centre is dominated by the rock fort and the temples at its foot. The Anjaneyar temple, with its tall Hanuman image facing the Narasimhaswamy shrine, draws pilgrims from across the state, and the Kolli Hills, about 45 km away, attract visitors to their temples, waterfalls and hill produce. Shops, hotels, restaurants, hospitals and clinics serve these visitors along with the town's own people.

Effective digital marketing in Namakkal for these businesses is about being accurate where people look. A hotel or restaurant needs a complete Google profile with photographs, timings, parking details and a working number. A hospital needs doctor pages with specialities and consultation days. A textile or jewellery shop needs its collections, festival timings and a WhatsApp link.

For businesses near the temples, pages that answer practical questions, such as how far you are from the temple, whether you have parking and when you are open on festival days, bring more visitors than general praise ever will.

Paid advertising can come later. A correct listing and a few honest pages usually come first.

Ecommerce website in Namakkal for farm equipment, fittings and hill produce

Online selling from Namakkal works well for products that travel and have repeat buyers. Poultry equipment such as feeders, drinkers, cages and egg trays, feed supplements, truck body fittings and accessories, and Kolli Hills produce like pepper, honey, coffee and millets are all good candidates.

An ecommerce website in Namakkal from us includes product pages with specifications, clear photographs, stock status, UPI and card payment through Razorpay, and shipping charges by weight and pin code, with a freight enquiry option for bulky items. An admin panel shows new orders, dispatch and repeat customers.

Stores start at ₹50,000 and take four to eight weeks depending on product count and whether dealers receive separate pricing. Food products need FSSAI registration and proper labels, and we recommend testing packaging with a few long-distance parcels before launch.

If you sell a handful of items to known buyers, a catalogue site with WhatsApp ordering may be all you need, at far lower cost.

Android app development in Namakkal, and iOS apps for fleets and farms

Apps are worth building when the same people use them daily. In Namakkal that describes drivers logging trips and expenses, farm supervisors entering shed counts, egg traders checking stock and placing orders, body building customers following their vehicle's progress, and parents of boarding students receiving notices and fee reminders.

As an app development team in Namakkal working remotely, we build in Flutter or React Native, giving one codebase for Android phones and iPhones. A first version usually includes OTP login, push notifications, the key screens, Tamil labels where helpful and an admin panel. We publish on Google Play and the Apple App Store under developer accounts owned by you.

Android app development in Namakkal with us starts at ₹40,000. Payments, offline entry for drivers on highways with weak signal, maps and GPS, and links to accounting software add to the quote, each as a separate line. See our Android and iOS app page for details.

If your customers only need your location, hours and a price list, a website is enough and costs much less. We will recommend that instead of an app nobody keeps.

SEO services in Namakkal: Tamil search, Google Maps and buyers from other states

Namakkal businesses have two kinds of searchers. Local customers look for shops, hospitals and schools near them, usually on phones, often in Tamil. Buyers in other states search for Namakkal body builders, egg suppliers or poultry equipment by name, mostly in English, often from an office computer.

Our SEO services in Namakkal cover both. For local searches we fix the Google Business Profile: category, pin, hours, photographs, services and a routine for genuine reviews. For out-of-state buyers we build pages that describe each product or service precisely, with specifications and photographs, so the right searches find the right page.

Monthly SEO starts at ₹10,000 a month for ongoing content, listing updates and a plain report. We never promise a first-place ranking, since nobody can honestly guarantee one. More on our approach to SEO.

AI and WhatsApp automation in Namakkal for loads, orders and admissions

In Namakkal, WhatsApp carries most business: load enquiries for trucks, egg orders from traders, body building quotes, admission questions from parents. Many messages ask the same things, and they arrive at all hours because fleets and farms never really close.

With AI and WhatsApp automation in Namakkal, an assistant replies in Tamil or English to the questions you answer every day, using only the facts you give it: available vehicles, current order process, body types and build times, fees and hostel details. It records enquiries in a Google Sheet or your software and passes anything that needs a decision to you, with the full chat. It runs on the official WhatsApp Business platform, keeping your number safe.

Projects start at ₹40,000 and usually take two to four weeks. With your permission we first review a sample of real messages to decide what is worth automating, and the assistant is restricted so it never quotes a freight rate or egg price you have not set.

Website cost in Namakkal: starting prices and how to judge quotes

Starting figures first, since that is what most Namakkal owners ask. A static website of up to 100 pages costs from ₹10,000 and is typically done in one to two weeks. For a body builder or school that wants a page for every body type, class or visiting district, an SEO website of 299-plus pages costs from ₹20,000 and takes three to five weeks. Apps for Android and iPhone start at ₹40,000, as do AI automation projects. Stores begin at ₹50,000, custom software at ₹60,000 and monthly SEO at ₹10,000.

The cost rises only with extras you choose: Tamil and English versions, a large product range, freight tables, UPI checkout, staff logins, GPS links or a Tally connection. If you supply your own text and photographs, it barely changes.

Quotes in Namakkal, Salem, Erode and online can differ hugely for similar-sounding work. Ask who registers the domain, whether the site is tested on cheap phones, whether on-page SEO is included, how many revisions are covered and what support costs after the first year. Our starting prices are on the pricing page, and an itemised written quote reaches you in about two working days.

How our remote IT services team works with Namakkal clients

An IT services team in Namakkal with a signboard and a reception desk is not what we are. We are three engineers working remotely, without an office anywhere, and we would rather you knew that from the first message. What we offer instead is paperwork you can hold us to: after an initial call, a written outline of pages or screens, delivery dates and a costed list of each item.

We start only when you approve that list, and we bill nothing before approval. While we build, preview links open on any phone, so a partner at the farm or a manager at the fleet office can review them too. All Tamil text is sent to you to check before it goes live.

Our main line is WhatsApp, answered every day of the week on Indian time. If a date moves, you are told that day with a revised plan, and payments follow stages you can test yourself.

Ownership and maintenance for Namakkal websites and apps

Every website and app we deliver is owned by you. The domain sits under your email, the hosting bill is in your name, the source code is handed over in full, and your Google listing and Google Play and Apple developer accounts name you as owner. With the handover comes a written sheet of all logins, so nobody can hold your systems to ransom later, us included.

Maintenance is free for two months after launch: rate and photo updates, backups, security and version updates, and routine checks of forms, payments and WhatsApp buttons. Afterwards you can continue with us from ₹8,000 a month, look after it in-house or move the code to another developer.

Apps need updating every year even when they work fine, because Google and Apple keep raising their minimum standards. We follow those deadlines and release updates ahead of time so your app stays listed.

IT services around Namakkal: Rasipuram, Tiruchengode, Mohanur and Paramathi

We work with businesses across Namakkal town, along Salem Road, Trichy Road, Mohanur Road, Paramathi Road and Tiruchengode Road and around the fort, and across the district in Rasipuram with its weaving and sago units, Tiruchengode with its spinning mills and powerlooms, Mohanur, Paramathi-Velur, Namagiripettai and the Kolli Hills, as well as nearby Salem, Karur and Erode.

A transporter or school serving several of these towns can have a page for each, but each page needs genuine facts: a branch, pickup points, areas covered or a local contact. Pages that just change the town name are skipped by search engines and by readers.

Not sure where to start? Send two or three lines about your business on WhatsApp or through the contact page. Sometimes the answer is a website or app; sometimes it is simply fixing your map listing yourself, and we will tell you so.

Areas we serve

Web design and SEO across Namakkal

  • Fort and temple area

    Town centre around the rock fort and Anjaneyar temple. Shop, hotel and eatery listings.

  • Salem Road

    Commercial corridor. Websites for showrooms, workshops and transport offices.

  • Trichy Road

    Busy approach road. Map listings for hospitals, dealers and hotels.

  • Mohanur Road

    Schools and residential areas. School and clinic websites.

  • Paramathi Road

    Schools and commercial units. Education and trade sites.

  • Tiruchengode Road

    Workshops and suppliers. Catalogue sites and quote forms.

  • Body building workshop belt

    Lorry body builders and fabricators. Catalogue and job card systems.

  • Poultry farm villages

    Layer farms across the district. Farm software and trader ledgers.

  • Rasipuram

    Weaving and sago town. Manufacturer and saree shop websites.

  • Tiruchengode

    Spinning mills, powerlooms and rig owners. Capability and fleet software.

  • Mohanur

    Riverside town with a sugar mill. Dealer and supplier sites.

  • Kolli Hills

    Hill tourism and produce. Homestay pages and produce stores.

Industries

What we build for Namakkal's main industries

IndustryWhat buyers look forWhat we build
Layer poultry farmsDaily shed data visible to the ownerShed register app, production dashboard, trader ledger
Egg traders and feed suppliersOrders, dispatch and dues in one placeOrder app, dispatch records, WhatsApp order bot
Lorry body buildersCredible presence for buyers from other statesBody type catalogue, quote form, job status system
Transport and tanker fleetsTrip, diesel and permit control per vehicleFleet web app, driver app, expiry alerts
Borewell rig ownersSite, depth and payment records far from homeRig job log, site payment ledger
Residential schoolsParents across Tamil Nadu comparing optionsAdmission site, hostel pages, parent notice app
Hotels, shops and hospitalsPilgrims and locals searching on phonesGoogle profile, service pages, WhatsApp booking
Poultry equipment dealersOrders from farms in other districtsOnline store with freight enquiries

How it works

From first message to a live site

  1. Talk

    A short call or WhatsApp chat about your Namakkal business, customers and goal. No charge.

  2. Plan & quote

    Page plan, keyword list, timeline and an itemised quote with starting prices, usually within two working days.

  3. Build & review

    You review a live preview link, not static mockups. Small changes land the same day.

  4. Launch & support

    Hosting, deployment, Search Console and sitemap set up, then 2 months of free maintenance.

Questions

Namakkal website and SEO questions, answered

What is the website cost in Namakkal?

For Namakkal clients, a static site starts from ₹10,000, a 299+ page SEO site from ₹20,000, an online store from ₹50,000 and custom software such as farm or fleet tools from ₹60,000. These are opening figures; Tamil content, product counts and integrations appear as separate items in a written quote, and billing waits for your approval.

Do you build Android and iOS apps for Namakkal businesses?

Yes. Driver trip apps for fleets, shed count apps for poultry farms, order apps for egg traders and parent apps for residential schools all suit Namakkal. One Flutter or React Native build serves Android and iPhone, with OTP login, notifications and an admin panel, published on Google Play and the App Store in your name, from ₹40,000.

How long will my Namakkal website take?

Expect a simple site for a shop, hospital or workshop to be live around two weeks after your photos and details arrive. SEO builds of 299+ pages need three to five weeks, stores four to eight and fleet or farm software six to twelve. The biggest delays come from waiting for content, so gathering it early helps.

Which is the best website development team in Namakkal?

Judge any provider on published prices, ownership of domain and code in your name, support after launch and real work you can check. Ask each the same questions and compare the answers. We meet those standards and reply on WhatsApp daily, but speaking to a few providers before you commit is a good habit.

Can you put my Namakkal business on Google Maps properly?

Yes. We create or clean up your Google Business Profile with the right category, an accurate pin, hours, photos and services, connect it to matching website pages and set a routine for real customer reviews. Where you rank also depends on searcher distance and competitors, so we commit to doing the work well, not to a position.

Can you build software for poultry farms in Namakkal?

Yes. Supervisors enter shed-wise bird counts, feed, mortality and eggs collected from a phone each day, and the owner sees production, feed cost per egg and dues from traders on one screen. Farm tools start at ₹60,000 and are delivered in stages over six to twelve weeks.

Do you make fleet software for Namakkal transporters?

Yes. We build tools where trips, freight, advances, diesel, tolls and repairs are logged per vehicle, with dues by customer and alerts before permits, insurance or fitness certificates expire. Existing GPS services can be linked. Projects start at ₹60,000 and take six to twelve weeks.

Do you offer WhatsApp and AI automation in Namakkal?

Yes. On the official WhatsApp Business platform, an assistant can answer load, order, build time and admission questions in Tamil or English, record enquiries in a sheet or your software and hand anything needing a decision to you. Projects begin at ₹40,000 and take two to four weeks.

Namakkal-il oru website uruvaakka evvalavu aagum?

Kadai, school allathu workshop-ukku saadharana website ₹10,000 mudhal kidaikkum, sumaar irandu vaarathil mudiyum. Periya SEO website ₹20,000 mudhal, Android matrum iPhone app ₹40,000 mudhal, online kadai ₹50,000 mudhal. Ovvoru item-kkum thani vilai ezhuthi anuppuvom.

Namakkal me website ya app banwane ka kharcha kya hai?

Namakkal ke farm, transport ya school ke liye website ₹10,000 se shuru hoti hai aur takreeban do hafte lagte hain. Mobile app ₹40,000 se, online store ₹50,000 se aur fleet ya farm software ₹60,000 se shuru hai. Quote har item ke alag rate ke saath likhit mein aata hai.

You have no office in Namakkal. Is remote work safe?

Yes, because control stays with you. Scope, timelines and item-wise prices are agreed in writing first, and we raise no bill before your approval. Progress appears on preview links you open on your own phone. Domain, hosting and code are registered to you throughout, so your business never depends on us to stay online.

What maintenance do you provide after launch?

You pay nothing for upkeep during the first two months after going live, which covers updates to rates and photos, backups, security patches and tests of forms, payments and WhatsApp links. Later plans start at ₹8,000 a month. Since the code and accounts are yours, moving to another developer needs no permission.

Do you work in Rasipuram, Tiruchengode and Mohanur too?

Yes. Beyond Namakkal town we work with businesses in Rasipuram, Tiruchengode, Mohanur, Paramathi-Velur, Namagiripettai and the Kolli Hills, and in nearby Salem, Karur and Erode. Multi-town businesses get separate pages with real branch, pickup or contact details for each place.

What do you need from me to prepare a quote?

Send a short message saying what you do, whether your buyers are in Namakkal, across Tamil Nadu or in other states, and what you want the website, app or software to handle. Photos of your products, a price list or a sample register page help. The quote is free and usually arrives in two working days.

Next step

Tell us about your Namakkal project

Send a few lines about your business and what you need. You get a page plan, a timeline and an itemised quote, usually within two working days. Nothing is billed until you approve it.