SEO built on technical fixes, real content and measurable search data

What our SEO services actually include

SEO is four jobs wearing one name. Technical work makes the site crawlable and fast. On-page work makes each URL clearly about one thing. Content work creates pages that deserve to rank for queries you do not have yet. Local work makes you findable in a city or service area. Most agencies sell you one of the four and invoice as if they sold all four. We run them together because they only pay off together: a brilliant article on a page Google cannot index earns nothing, and a technically perfect site with three thin pages has nothing to rank.

We are a small freelance group of three engineers, which changes how the work runs. The person who writes your title tags is the same person who edits the template, so a fix does not wait for a hand-off. We deliver end to end when you need it: planning, design, development, SEO setup, hosting, and deployment. Once hosting is live, two months of maintenance are included free, and SEO can run as a separate monthly engagement from ₹10,000 (US$150) per month. Final cost always depends on scope. We work remotely from India for clients in the USA, UK, Canada, Australia, the UAE, Singapore, Europe and India, and target the search results of your market, not ours.

Technical SEO services: crawling, indexing and speed

Technical SEO is the part clients most often skip and most often bleed traffic to. We start with crawl and indexation. Can Googlebot reach every page you care about, and is it choosing to keep them? Search Console tells the truth here: pages excluded as "Discovered - currently not indexed" usually mean thin or duplicated content, while "Crawled - currently not indexed" often means the page is fine but unremarkable. Those two diagnoses need completely different fixes, and guessing wastes months.

From there we check robots.txt for rules that block CSS, JS, or whole directories by accident. We check the XML sitemap contains only canonical, indexable, status 200 URLs, because a sitemap full of redirects and 404s teaches Google to trust it less. We map redirect chains and flatten them to a single hop. We confirm every page self-canonicalises unless there is a deliberate reason not to, and that paginated, filtered, and parameter URLs are handled instead of quietly duplicating your catalogue a hundred times over.

Core Web Vitals and mobile usability

Speed is a ranking input, but the bigger effect is behavioural: slow pages lose the visitor before the content loads. We work against field data in Search Console rather than a single lab score, because a lab test on fast hardware hides what a mid-range Android phone on a patchy connection experiences. The usual wins are unglamorous and effective.

• Compress and resize images, serve modern formats, set explicit width and height to stop layout shift
• Cut render-blocking scripts and third-party tags that nobody remembers adding
• Preload the font and hero image that decide largest contentful paint
• Fix tap targets, viewport settings, and text that forces pinch-zoom on mobile
• Cache and compress properly at the hosting layer instead of patching in the browser

On-page SEO: intent, structure and internal links

On-page SEO begins by deciding what a page is for. We look at what Google currently ranks for the target query, because the results tell you what searchers wanted. If the top results are comparison articles, a product page will not break in no matter how well written it is. Once intent is clear, the title tag leads with the primary keyword in natural language, the meta description earns the click without keyword stuffing, and the H1 says the same thing in different words so the two are not redundant.

Heading hierarchy matters more than people think. One H1, H2s that each answer a genuine sub-question, H3s only when they sit under a parent idea. That structure is what lets Google lift a passage into a featured snippet, and it is also what makes the page readable. Content depth follows intent rather than a word count target: some queries need four hundred words and a clear price, others need two thousand words and worked examples.

Internal linking that moves rankings

Internal links are the cheapest ranking lever most sites never pull. Every important page should be reachable in three clicks from the homepage, and the anchor text should describe the destination instead of saying "click here". We build hub pages that link down to detail pages and detail pages that link back up and sideways to siblings. That is how a new page inherits authority quickly instead of sitting orphaned in the sitemap for a quarter. Our own web development and IT services sections are wired this way, and you can see the same structure across our country and India pages.

Local SEO for cities and service areas, in any country

Local SEO works the same way in Chicago, Leeds, Toronto, Brisbane, Dubai or Pune: it is a different ranking system sitting next to the organic one. The map pack is driven by proximity, relevance, and prominence, and the single highest-return task is usually a complete Google Business Profile: correct primary category, real service list, business hours, service area, photos that are actually yours, and questions answered. After that, consistency. Your name, address, and phone number must match character for character across your website, your profile, and every directory that lists you. Mismatched NAP data splits the signals that should be reinforcing each other.

Reviews are the part clients avoid and competitors exploit. A steady trickle of genuine reviews with replies beats a burst of five-star entries that arrive in one week and look exactly like what they are. We will set up the request flow and the response templates. We will not write, buy, or invent reviews, and we will not claim an office in a city where we do not have one.

Location pages done properly, not doorway pages

A location page earns its place when it carries information specific to that place: which services you deliver there, how delivery works remotely or on site, what local businesses typically ask for, pricing context, and the contact route. A doorway page is the same template with the city name find-and-replaced, and Google has explicitly targeted that pattern for years. If we cannot write something genuinely different about a city, we tell you to skip that page. Look at how we handle Gurgaon or Bangalore, or our USA and UK pages, and you will see the difference.

Content SEO: keyword research, clusters and briefs

Keyword research is not a list of high-volume phrases. It is a map of the questions your buyers ask across the whole journey, sorted by how likely each one is to end in work. A term with 200 monthly searches and clear commercial intent beats a term with 20,000 searches and no intent at all, especially in the first year when you have limited authority to spend. We look at what the current results actually contain, how strong the ranking pages are, and whether you have any realistic chance of competing this quarter or next year.

Then we group those queries into topic clusters. One pillar page covers the broad subject and links out to specific supporting pages, each of which links back. This does two things: it stops five of your own pages competing for the same query, and it tells search engines the site has depth on a subject rather than one lucky article. Every piece we write gets a brief first, listing the target query, the intent, the questions to answer, the entities to mention, the internal links to include, and the word range. Writing without a brief is how sites end up with forty posts and no rankings.

Schema markup and structured data

Structured data does not rank a page by itself. It makes the page eligible for richer results and makes the content machine-readable, which matters more every year as answer engines pull from the same signals. We implement JSON-LD because it is easier to maintain than inline markup and does not depend on your HTML structure surviving a redesign. The types worth having depend on what the page is: Organisation and WebSite sitewide, LocalBusiness where a genuine service area applies, Service on service pages, Product and Offer on ecommerce, Article and Author on the blog, FAQPage where real questions exist, and BreadcrumbList everywhere.

Two rules keep this safe. Markup must describe what a human sees on the page, or it is spam and gets ignored at best. And it must validate: we run every template through the Rich Results Test and Schema.org validator before shipping, then re-check in Search Console once Google has crawled it. Broken schema is silent, which is exactly why it goes unnoticed for months.

What an SEO audit covers before any work starts

We do not sell a retainer before we know what is wrong. The audit takes about a week for a normal business site and produces a prioritised list, not a 90-page PDF that nobody reads. Priority is decided by impact divided by effort, so the things that take an afternoon and restore indexation go first.

• Crawl of every reachable URL, with status codes, redirect chains, and orphan pages
• Indexation reconciliation against Search Console coverage data
• Robots.txt, XML sitemap, canonical and hreflang review
• Core Web Vitals field data and mobile usability by template
• Title, meta, and heading audit across every page type
• Duplicate, thin, and cannibalising content detection
• Structured data validation per template
• Internal link depth and anchor distribution
• Keyword and content gap against the sites currently ranking
• Google Business Profile and citation consistency check for local businesses

Measurement in Search Console and GA4

Before anything changes, we make sure measurement is real. Search Console verified with the correct property type, sitemaps submitted, and coverage baselined. GA4 configured with conversion events that reflect actual business outcomes, form submissions, calls, and checkout completions, rather than pageviews dressed up as goals. Internal traffic filtered out. Without this baseline, three months later nobody can say whether the work did anything, and that is where most SEO relationships quietly die. Our case studies show the reporting format.

Realistic SEO timelines: month one, three and six

Month one is diagnosis and repair. Audit, measurement setup, technical fixes, title and meta rewrites across the important templates, schema implementation, and internal linking corrections. Traffic rarely jumps this month. What usually moves is indexation: pages that were excluded start getting crawled and stored, which is the precondition for everything else. If the site had serious technical faults, you can occasionally see a fast lift here, but treat that as luck rather than the plan.

By month three, the content work has compounded. Priority pages have been rewritten to match intent, the first cluster is published and internally linked, and Search Console shows impressions rising on queries you were invisible for. Average position often improves from page five to page two before clicks follow, so read impressions first. By month six, on a site with decent fundamentals and consistent publishing, organic sessions and enquiries should be clearly above baseline and you should know which pages drive the work. Competitive national commercial terms take longer. Anyone selling a shorter timeline is selling a story.

What SEO cannot promise, and common mistakes we fix

We cannot guarantee a number one ranking, a fixed traffic figure, or protection from a core update. Google does not sell organic placement, and any vendor implying otherwise is either buying a low-competition term nobody searches or hoping you never check. What we can promise is that the work is done properly, documented, and reported against Google's own data. If something does not work, we say so and change approach rather than repackaging the same report.

The mistakes we see most often are avoidable. Keyword stuffing that reads like a machine wrote it. Twenty near-identical city pages that cannibalise each other. Buying links from a marketplace and inheriting a penalty. Blocking staging rules in robots.txt and forgetting to remove them at launch. Migrating a site without a redirect map and losing a decade of authority overnight. Publishing weekly with no cluster strategy so nothing accumulates. Ignoring Search Console for six months. Changing five things at once so no cause can be traced. Every one of these is cheaper to prevent than to repair.

SEO pricing and what a monthly retainer covers

Monthly SEO starts from ₹10,000 per month in India or US$150 per month for international clients. That covers ongoing technical monitoring, on-page improvements to priority pages, an agreed volume of new content or rewrites, internal link maintenance, schema upkeep, Search Console and GA4 reporting, and a monthly call to decide what happens next. Larger sites, ecommerce catalogues, and competitive niches cost more because the work is genuinely bigger. Final cost always depends on scope, and we would rather quote after the audit than guess before it.

If the site itself needs building, we handle it end to end. A static website of up to 100 pages starts from ₹10,000 (US$150). A 299+ page SEO website taken from design through to deployment starts from ₹20,000 (US$300). AI automation starts from ₹40,000 (US$600), ecommerce from ₹50,000 (US$750), and a custom web app from ₹60,000 (US$900). Hosting and deployment are part of delivery, not an extra line. Once your hosting goes live, two months of maintenance are included free, covering content updates, bug fixes, security updates, backups, and uptime and speed checks. After that, maintenance is from ₹8,000 (US$120) per month. Full detail sits on our pricing page.

Who we are and who this suits

Three engineers work on your account. One of us handles full stack development, which is why template-level SEO fixes ship the same week instead of waiting for a developer queue. Another of us works in AI, machine learning, AWS, and data science, and owns the measurement side: Search Console exports, GA4 configuration, and the analysis that decides what we do next. The third of us manages the project, keeps the content pipeline moving, and handles the automation that removes the repetitive parts of reporting.

This suits small and mid-size businesses in the USA, UK, Canada, Australia, the UAE and India that want the work done rather than the deck presented, founders who have been burned by a retainer with no visible output, and companies that need the website and the SEO from the same team so the two do not contradict each other. It suits you less if you want guaranteed rankings, bulk link buying, or 50 city pages built from one template. We will decline that work rather than take money for something that damages the site. Read more about us or look through our portfolio.

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