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Yanam · Puducherry Union Territory, on the Gautami Godavari

Websites, Android & iOS apps, SEO and AI automation for Yanam's traders, aqua businesses and riverside visitors

Yanam is a small piece of Puducherry set inside the Godavari delta, Telugu-speaking, French in its street plan and busy with customers who cross over from Andhra Pradesh. Our remote team of three engineers builds Telugu websites, Android and iOS apps, Google Maps listings and WhatsApp automation for its shops, clinics, lodges and aqua traders.

  • TeamEngineers based in India, remote delivery
  • Starting priceWebsites from ₹10,000 · Android & iOS apps from ₹40,000
  • LanguagesEnglish, Hindi and Tamil
  • PaymentsUPI and bank transfer, in INR
  • After launch2 months of maintenance free
  • CoverageYanam and all of Puducherry
  • Websites from ₹10,000
  • Android & iOS apps from ₹40,000
  • Telugu and English pages
  • Maps listings for river visitors
  • Accounts in your name

Websites, Android & iOS apps, SEO & AI · Serving Yanam remotely · Replies 7 days a week

  • 3Engineers you talk to directly
  • ₹10,000Websites starting price
  • 2Months maintenance free
  • 7Days a week on WhatsApp

The short answer

Looking for IT services in Yanam?

For a Yanam business, a website with us starts at ₹10,000 and is typically live in one to two weeks. Android and iOS apps start at ₹40,000, as does AI or WhatsApp automation; a 299+ page SEO site starts at ₹20,000, an online store at ₹50,000 and custom software at ₹60,000. We are a remote team with no Yanam office.

Last updated

Yanam at a glance for online business
AdministrationOne of the four regions of the Union Territory of Puducherry, surrounded by Andhra Pradesh
SettingWhere the Koringa branches from the Gautami Godavari, about 9 km from the Bay of Bengal
HistoryFrench trading post from 1723, joined the Indian Union in 1954
LanguageTelugu for almost everyone, with English in offices and schools
LandmarksRiverside beach walk, the tall obelisk tower, Balayogi bridge to Yedurlanka, Coringa mangroves nearby
ConnectivityNH 216 runs through; Kakinada about 27 km, Rajahmundry airport about 65 km

Services in Yanam

Everything your Yanam business needs online, from one freelance team

Website design & development

Telugu-first websites for Yanam shops, hospitals, lodges and schools that open fast on the phones of customers driving in from Kakinada and Konaseema.

SEO & local SEO

Google Maps and page work for searches such as “Yanam lodge”, “hospital in Yanam” or “Yanam river beach timings” made by visitors before they arrive.

Ecommerce stores

Online stores for delta products such as dry fish, pickles and sweets, with UPI checkout and courier charges worked out by pin code.

Custom software & web apps

Pond, feed and harvest records for aqua farmers and simple stock and billing tools for traders serving both Puducherry and Andhra customers.

AI automation & AI agents

WhatsApp assistants that reply in Telugu to price, stock and appointment questions and hand anything unusual to a person.

Data analysis & dashboards

Dashboards of harvest weights, feed spend, festival-week footfall and repeat orders, built from sheets you already keep.

Android & iOS apps

Android and iOS apps for a clinic's token queue or a trader's repeat buyers across the delta, from ₹40,000, published on Google Play and the App Store.

Maintenance & support

Two months of free upkeep after launch, then from ₹8,000 a month for edits, backups, updates and security checks.

Why choose us

Why Yanam businesses pick a freelance team over an agency

Yanam is small enough that word of mouth decides most things, and a vendor who disappears after launch is quickly talked about. We publish starting prices, send written itemised quotes, reply on WhatsApp every day and register the domain, hosting, code and store accounts to you. If a feature will not earn its cost in a town this size, we tell you.

What matters Typical Yanam agency Cheap freelancer BtechWaleTech
Starting price ₹40,000+ for a basic site ₹3,000 to ₹8,000, scope unclear From ₹10,000 static, from ₹20,000 for 299+ SEO pages
Availability Office hours, weekdays Replies when free 7 days a week on WhatsApp and call, IST
Who does the work Account manager passes it on One person, unknown skills Three engineers, named, you talk to them
Written quote After several meetings Rarely Itemised quote within two working days
SEO and schema Separate team, extra fee Usually skipped Built into every page from day one
After launch Paid retainer only Often unreachable 2 months maintenance included free
Code and logins Sometimes locked in Often not handed over 100% yours: domain, hosting, code

Pricing

Website and IT service prices in Yanam

These are starting prices for Yanam projects. Your quote moves with the number of pages or products, whether you want Telugu and English side by side, app screens, payment options and any link to your billing software. Each item is priced on its own line, and nothing is billed until you approve it in writing.

ServiceStarting priceTypical timelineWhat is included
Static website ₹10,000 1 to 2 weeks Up to 100 pages · Responsive design · Contact form and enquiry setup · Basic SEO tags and sitemap
SEO website (299+ pages) ₹20,000 3 to 5 weeks 299+ SEO pages · Keyword and page planning · Schema, sitemap, and internal linking · Design to deployment included
Ecommerce store ₹50,000 4 to 8 weeks Product and category pages · Payment gateway setup · Order and inventory basics · Performance tuning
Android & iOS app ₹40,000 6 to 10 weeks Android and iOS app (Flutter or React Native) · Login, forms and push notifications · Admin panel and API connection · Google Play and App Store publishing
Custom web app or software ₹60,000 6 to 12 weeks Custom features and APIs · User accounts and roles · Admin panel · Deployment and handover
AI automation ₹40,000 2 to 4 weeks Workflow mapping · Tool and CRM integrations · AI agent or automation build · Testing and handover
Monthly SEO ₹10,000 per month Ongoing, monthly Technical fixes · On-page and content work · Local SEO and listings · Search Console reporting
Maintenance and support ₹8,000 per month Ongoing, monthly Content updates · Bug fixes · Backups and security checks · Speed and uptime checks

All prices are starting points, quoted in INR for India and USD for international clients, not fixed quotes. Final cost depends on the number of pages, features, integrations, content, and timelines. Share your requirement and you get an itemised estimate with nothing hidden.

IT services in Yanam: a Puducherry town with an Andhra customer base

Yanam is unusual. It is administered from Puducherry, more than 800 km away by road, yet almost every customer who walks into a Yanam shop speaks Telugu and many of them live across the boundary in Kakinada or Konaseema district. The town is only a few square kilometres, but it pulls in shoppers, patients and weekend visitors from a wide ring of delta villages.

That mix shapes what people ask us for when they look for IT services in Yanam. A trader wants a Telugu website that explains what he stocks and how to reach him from Andhra side. A hospital wants doctor timings online so patients from Tallarevu or I. Polavaram do not make a wasted trip. A lodge wants its rooms found by people planning a Sunday at the river walk.

We are a remote team of three and do not keep an office in Yanam. One of us handles full-stack development, another of us handles AI, machine learning, AWS and data, and the third of us runs project management, data science and automation. The work runs on WhatsApp, phone calls and screen shares, with every plan and price sent to you in writing.

For most small Yanam businesses the first job is modest: a clean website, a correct map pin and a WhatsApp link. Bigger systems can wait until the basics bring in enquiries.

Software team in Yanam for aqua farms, feed dealers and seafood traders

The Godavari delta around Yanam is one of India's busiest aquaculture belts. Shrimp and fish ponds stretch through the surrounding Andhra villages, and the brackish estuary itself has seen pond development near the town. Around those ponds sit feed and medicine dealers, aerator and pump mechanics, ice suppliers, harvest labour contractors and traders who move the catch towards Kakinada and processing plants further up the coast.

Most of this business still runs on notebooks and phone calls. A farmer keeps stocking dates, feed bags, water test readings and medicine doses in a diary; a dealer tracks credit given to dozens of farmers against the next harvest; a trader notes counts, weights and rates on slips that go missing.

As a software team in Yanam in the practical sense, we build small web tools for exactly this. A pond register records stocking, daily feed and test values from a phone. A dealer ledger shows each farmer's outstanding balance and the harvest it is due against. A trader sheet totals weight and value per load and per buyer. Such tools start at ₹60,000 and are delivered in stages over six to twelve weeks, with the part that saves the most arguments built first.

We keep screens in Telugu where the people entering data prefer it, and make them work on weak mobile signal at the pond edge, saving entries until the network returns.

Web design in Yanam for shops and traders serving both sides of the boundary

Because Yanam sits under a different administration from the villages around it, some goods and services here draw buyers from Andhra Pradesh, and the town's main market streets see traffic from well beyond its own population. Textile shops, jewellers, electronics dealers, hardware stores, restaurants and bakeries all serve people who drive in, shop and leave the same day.

Good web design in Yanam for these shops starts with the questions a first-time visitor has. Where exactly is the shop, and where can I park? What are the timings on Sundays and festival days? Do you have this brand or size in stock? Can I pay by UPI? A three to eight page Telugu and English site that answers these, with real photographs and a WhatsApp button, does more for a trader than an expensive design.

We never put legal or tax claims about cross-boundary purchases on a client's site. Rules differ by product and change over time, and a wrong line on a website can cause more trouble than it solves. We keep the copy to what you sell, what it costs and how to reach you.

A static site of this kind starts at ₹10,000 and can later grow into a catalogue or store without being rebuilt from scratch.

Digital marketing in Yanam for lodges, restaurants and river visitors

Yanam has become a small weekend destination for families from the Godavari districts. The riverside beach walk along the Gautami Godavari, the tall obelisk tower, the Balayogi bridge across to Yedurlanka, the old French buildings and the Coringa mangrove sanctuary a short drive away give people a reason to spend a day. The Yanam People's Festival in January brings a further crowd.

Visitors decide where to eat and stay on their phones, often in the car. Useful digital marketing in Yanam for a lodge or restaurant is therefore mostly about being complete and accurate where they look: a Google Business Profile with the right category, current photographs, menu or room rates, parking details and a working phone number, backed by a short website that loads quickly.

For lodges we can add a booking request form that sends dates and guest count straight to WhatsApp, which suits small owners better than a hotel booking engine with monthly fees. Restaurants can publish a menu page that is easy to update before festival weekends.

Paid advertising is rarely needed at the start. A handful of honest pages and a listing kept up to date usually does more than a boosted post.

Website development team in Yanam for hospitals, clinics and colleges

Yanam's hospitals, private clinics, diagnostic centres and pharmacies see patients from villages across the delta, and many of those patients travel some distance on a bus or two-wheeler. Schools and Dr. S.R.K. Government Arts College, affiliated to Pondicherry University, draw students from the town and surrounding Andhra villages.

A website development team in Yanam should build these sites for the parent or patient who is checking before leaving home. A clinic page lists doctors, specialities, consultation days, fees if you are willing to publish them, emergency numbers and directions. A school or coaching institute page gives classes, admission dates, transport routes, fee ranges and results you can actually document.

We write in Telugu first where your audience reads Telugu, with English alongside, and we send every line for your review because a wrong timing or a misspelt doctor's name is noticed at once. We do not publish patient photographs or reviews without written consent.

Hospitals that field many phone calls can add online token requests or a WhatsApp appointment flow, which we describe further down this page.

Ecommerce website in Yanam for dry fish, pickles and delta food products

The coastal Godavari region is known across Telugu households for its pickles, sweets and dried seafood, and families who have moved to Hyderabad, Bengaluru or abroad still order them from home. A few Yanam producers already sell this way through WhatsApp and word of mouth, taking payment by UPI and posting parcels by courier.

An ecommerce website in Yanam turns that into something steadier. We build stores with clear pack sizes, ingredient lists, shelf life, photographs of the actual product, UPI and card payment through Razorpay, and courier charges calculated by weight and destination pin code. An admin panel lists new orders, dispatch status and customers who ordered before a festival last year.

Stores start at ₹50,000 and take four to eight weeks, depending on the product count and whether you need separate wholesale pricing. Food sellers should check their FSSAI registration and labelling before launch, and test packaging with a few long-distance parcels, since leaks and breakage lose more customers than any website problem.

If you sell fewer than ten items, a simple catalogue site with WhatsApp ordering may be enough, and it costs far less.

Android app development in Yanam, and iOS apps for delta businesses

An app earns its keep when a known group of people opens it again and again. In and around Yanam that might be a clinic's patients booking tokens, a feed dealer's farmers placing orders and checking dues, a school's parents receiving notices and fee reminders, or a food seller's regular buyers in other cities reordering.

As an app development team in Yanam working remotely, we build in Flutter or React Native, so one codebase runs on Android phones and iPhones alike. A first release usually has mobile number login, push notifications, the few screens your users truly need, Telugu labels where helpful and an admin panel for your staff. We publish it on Google Play and the Apple App Store under developer accounts registered in your name.

Android app development in Yanam with us starts at ₹40,000. The quote rises with payments, offline entry for ponds and villages with poor signal, maps, and links to billing software, and each of those is shown as its own line. Details are on our Android and iOS app page.

If customers only need your address, timings and a price list, a website does that job at a fraction of the cost, and we will say so plainly. An app that nobody opens after the first week is money gone.

SEO services in Yanam: Telugu search, Google Maps and nearby Andhra towns

Searches for Yanam businesses come from two directions: people inside the town looking for something nearby, and people in Kakinada, Amalapuram, Mummidivaram or Tallarevu deciding whether the trip is worth it. Both groups mostly search on phones, often in Telugu or a mix of Telugu and English, and both see map results before websites.

Our SEO services in Yanam start with the Google Business Profile: correct category and pin, accurate hours including festival closures, real photographs, a list of services and a plan for collecting genuine reviews. Many Yanam listings still show the wrong location or an old phone number, and fixing that alone can bring calls.

Then we add website pages that answer the questions people actually type, such as prices, availability, directions from the Kakinada side and parking, and we link those pages to your listing. Monthly SEO starts at ₹10,000 a month for businesses that want steady updates and a plain report. Nobody can honestly promise a first-place ranking, and we do not. More on our SEO approach.

AI and WhatsApp automation in Yanam for orders, bookings and appointments

In Yanam, as across the delta, business happens on WhatsApp. Room enquiries, feed orders, price checks, admission questions and appointment requests all arrive there, often in the evening when the owner is busiest or late at night when nobody is watching the phone.

With AI and WhatsApp automation in Yanam, an assistant replies to the repeated questions in Telugu or English: rates, stock, timings, directions, fees and documents needed. It collects order or booking details, writes them to a Google Sheet or your software, and passes anything unusual to you with the full chat attached. It runs on the official WhatsApp Business platform, so your number is not put at risk.

Automation projects start at ₹40,000 and usually take two to four weeks. With your permission we read through a sample of your real messages first to find which questions are worth automating, and we limit the assistant to facts you have given it, so it does not guess at prices or medical advice.

Website cost in Yanam: starting prices and what changes them

Here are the entry points, since most Yanam owners ask for a figure first. A static website of up to 100 pages starts at ₹10,000 and is usually ready in one to two weeks. An SEO website of 700 or more pages, useful for a trader or school that wants a page for every product, course or nearby village, starts at ₹20,000 and takes three to five weeks. Android and iOS apps start at ₹40,000, AI automation also at ₹40,000, an online store at ₹50,000, custom software at ₹60,000 and monthly SEO at ₹10,000.

The figure moves up only for things you choose to add: Telugu and English versions, a large product list, courier rate tables, UPI checkout, staff logins or a link with Tally. Content writing is optional too; if you send your own text and phone photographs, the price barely changes.

Quotes from designers in Kakinada, Rajahmundry and online can differ a great deal for similar-looking work, so compare carefully. Ask who registers the domain, whether the site is tested on low-cost Android phones, whether basic on-page SEO is included, how many rounds of changes are covered and what support costs after a year. Our starting prices are on the pricing page, and your written, itemised quote arrives within about two working days.

How our remote IT services team in Yanam's region works with you

Calling ourselves an IT services team in Yanam would be misleading if we let you picture a local office; we have none, in Yanam or elsewhere. Three engineers work remotely, and a written record takes the place of face-to-face meetings. After a first call about your trade and your customers, you receive an outline of pages or app screens, delivery dates and a costed list of every item.

Work begins only once you approve that list, and nothing is billed before then. As the build progresses, you get preview links that open on any phone, so you can show them to a partner at the shop or a family member abroad. Telugu wording is always sent to you to check, because a spelling slip on a menu or a notice to parents gets noticed.

WhatsApp is our main channel and is answered seven days a week on Indian time. If a date slips, you hear about it the same day along with a revised plan. Payments follow milestones you can see working, which keeps the risk low for a family business trying this for the first time.

Ownership and maintenance for Yanam websites and apps

Everything we build for you is yours. The domain is registered on your email, hosting is billed in your name, you receive the complete source code, and your Google Business Profile, Google Play developer account and Apple developer account list you as owner. At handover we give you a written sheet of every login, so no one, including us, can hold your website or app hostage.

For the first two months after launch, maintenance is included at no charge. In that period we update prices and photographs before festival weeks, run backups, apply security and version updates, and check that forms, UPI payment and WhatsApp buttons still work. After that you choose: stay with us from ₹8,000 a month, manage it yourself, or hand the code to another developer.

Apps need an annual refresh even when nothing looks broken, because Google and Apple raise their minimum requirements. We track those deadlines and ship updates early so your listing stays live.

IT services around Yanam: Kakinada, Tallarevu, Amalapuram and the delta

We work with businesses in every part of Yanam, including Farampeta, Kanakalapeta, Guerempeta, Agraharam and Mettakur, and with clients in the surrounding Andhra towns: Kakinada, Tallarevu, I. Polavaram, Mummidivaram, Amalapuram, Ramachandrapuram, Samalkot and Rajahmundry.

A trader or clinic that serves several of these places may want one page per area. Each page must carry facts that are true for that place, such as delivery days, the villages covered, travel time and a contact number, rather than a copy with the town name swapped. Google tends to ignore cloned pages, and readers spot them at once.

Not sure where to begin? Send us two or three lines about your business on WhatsApp. Sometimes the right answer is a website or an app; sometimes it is simply correcting your map pin and adding photographs, which you can do yourself in an hour, and we will tell you so. Or use the contact page.

Areas we serve

Web design and SEO across Yanam

  • Yanam town market

    Main shopping streets drawing buyers from Andhra side. Shop sites and map pins.

  • Riverside beach walk

    Promenade on the Gautami Godavari. Listings for eateries, lodges and snack stalls.

  • Farampeta

    Revenue village within Yanam. Pages for local shops, tutors and clinics.

  • Kanakalapeta

    Residential area. WhatsApp ordering and Telugu search pages.

  • Guerempeta

    Part of Yanam's municipal area. Map listings for neighbourhood services.

  • Agraharam

    Older settlement. Websites for temples, caterers and family businesses.

  • Mettakur

    Village area of Yanam. Pages for farm input dealers and small traders.

  • Kurasampeta

    Riverside village area. Listings for fishing-related suppliers.

  • Darialatippa and Francetippa

    Island-side villages. Simple sites and WhatsApp links for local sellers.

  • Yedurlanka side

    Across the Balayogi bridge in Andhra. Pages for traders serving both banks.

  • Tallarevu

    Nearby Andhra mandal on the Kakinada road. Aqua dealer and shop websites.

  • Kakinada

    Port city about 27 km away. Supplier and B2B sites for Yanam firms.

Industries

What we build for Yanam's main industries

IndustryWhat buyers look forWhat we build
Aqua farmers and feed dealersPond records and farmer credit tracked against harvestsPond register, dealer ledger web app, farmer order app
Seafood and dry fish tradersAccurate weights, rates and buyer dues per loadTrade sheet web app, buyer dashboard
Retail shops and showroomsVisitors from Andhra who check before driving inTelugu catalogue site, map listing, WhatsApp price checks
Lodges and restaurantsWeekend and festival visitors searching on phonesBooking request site, menu pages, Google profile
Hospitals and clinicsFewer wasted trips from delta villagesDoctor timing pages, token app, WhatsApp appointments
Schools and coaching centresAdmissions and parent communicationCourse pages, admission form, notice app
Pickle, sweet and food producersOrders from Telugu families in other citiesOnline store with UPI and courier rates
Transport and ferry-linked servicesBookings and schedules shared clearlySchedule pages, WhatsApp booking bot

How it works

From first message to a live site

  1. Talk

    A short call or WhatsApp chat about your Yanam business, customers and goal. No charge.

  2. Plan & quote

    Page plan, keyword list, timeline and an itemised quote with starting prices, usually within two working days.

  3. Build & review

    You review a live preview link, not static mockups. Small changes land the same day.

  4. Launch & support

    Hosting, deployment, Search Console and sitemap set up, then 2 months of free maintenance.

Questions

Yanam website and SEO questions, answered

What is the website cost in Yanam?

Static websites start at ₹10,000, 299+ page SEO websites at ₹20,000, online stores at ₹50,000 and custom software at ₹60,000. These are starting prices; your quote depends on pages, Telugu content, products and integrations, and it reaches you itemised in writing before anything is billed.

Do you build Android and iOS apps for Yanam businesses?

Yes. We build apps in Flutter or React Native that run on Android phones and iPhones, with login, push notifications and an admin panel, and publish them on Google Play and the App Store under your own accounts. Apps start at ₹40,000. Common Yanam uses are clinic tokens, feed orders and school notices.

How long does a website take for a Yanam shop?

A simple shop website is usually live one to two weeks after we receive your photographs and details. A 299+ page SEO site takes three to five weeks, an online store four to eight weeks and custom software six to twelve. Projects move fastest when the owner sends content in the first few days.

Which is the best website development team in Yanam?

Choose a provider that shows its prices, registers the domain and code in your name, stays available after launch and can show real work. Ask each option the same questions and compare. We meet those tests and answer WhatsApp seven days a week, but speaking to two or three providers before deciding is wise.

Can you put my Yanam business on Google Maps correctly?

Yes. We create or fix your Google Business Profile with the right category, pin, hours, photographs and services, link it to website pages and set up a routine for genuine reviews. Map positions depend on distance and competition, so no honest provider guarantees the top spot, but a complete listing helps a lot.

Can you build software for aqua farms and feed dealers near Yanam?

Yes. We build pond registers for stocking, feed and water test entries, and dealer ledgers that show each farmer's balance against the coming harvest. Screens can be in Telugu and save entries offline at the pond. These tools start at ₹60,000 and are delivered in stages over six to twelve weeks.

Do you offer WhatsApp and AI automation in Yanam?

Yes. We set up WhatsApp assistants that answer repeated questions in Telugu and English, take bookings or orders, save them to a sheet or your software and pass important chats to you. Projects start at ₹40,000 and take two to four weeks, built on the official WhatsApp Business platform.

Yanam lo website cheyinchadaniki entha kharchu avutundi?

Maa daggara simple website ₹10,000 nundi modalavutundi, sadharananga okati rendu varalalo ready avutundi. 299+ pages SEO website ₹20,000 nundi, Android mariyu iOS app ₹40,000 nundi, online store ₹50,000 nundi modalu. Mee pages, features batti final quote raatapurvakanga pampistamu.

Yanam me website banwane ka kharcha kitna hai?

Hamare saath simple website ₹10,000 se shuru hoti hai aur aam taur par ek-do hafte mein taiyaar ho jaati hai. SEO website ₹20,000 se, Android aur iOS app ₹40,000 se aur online store ₹50,000 se shuru hai. Pages aur features ke hisaab se likhit quote milta hai.

You have no office in Yanam. Is working remotely safe?

The safeguards are written down. You receive the scope, dates and costed item list before any work, and nothing is billed until you approve it. You follow progress through preview links on your own phone. The domain, hosting and code are in your name from the first day, so the site stays yours whatever happens.

What maintenance do you provide after launch?

The first two months after launch are covered free: price and photo edits, backups, security patches and regular checks of forms, UPI checkout and WhatsApp links. After that you can continue from ₹8,000 a month or move on. Since the code and accounts are already yours, switching providers needs no permission from us.

Do you work in Kakinada, Tallarevu and Amalapuram too?

Yes. Besides Yanam we work with businesses in Kakinada, Tallarevu, I. Polavaram, Mummidivaram, Amalapuram, Ramachandrapuram, Samalkot and Rajahmundry. For businesses serving several towns we write separate pages with real delivery, branch and contact details for each, not copies with only the name changed.

Is local SEO worth it for a small Yanam business?

Usually, yes. Most searches for Yanam shops, clinics and lodges happen on phones and show map results first, often from people in Andhra towns deciding whether to make the trip. A correct listing and a few helpful pages often bring more calls than ads. Monthly SEO starts at ₹10,000 a month if you want ongoing work.

What do you need from me for a quote?

Just a short message saying what you sell or offer, where most of your customers come from, whether Yanam, the Andhra villages around it or other cities, and what you want the website or app to do. A photo of your signboard, a price list or a few product pictures helps. The quote is free and usually arrives within two working days.

Next step

Tell us about your Yanam project

Send a few lines about your business and what you need. You get a page plan, a timeline and an itemised quote, usually within two working days. Nothing is billed until you approve it.