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Jhansi · Uttar Pradesh

Websites and local SEO for Jhansi, the working capital of Bundelkhand

Jhansi pulls patients, students, shoppers and traders from across Bundelkhand in both Uttar Pradesh and Madhya Pradesh. From Sipri Bazaar shops and Elite Chauraha coaching centres to soft toy workshops and BHEL suppliers, we build websites, Hindi SEO and WhatsApp systems at published prices, and every account stays in your name. We also build Android and iOS apps for Jhansi businesses.

  • TeamEngineers based in India, remote delivery
  • Starting priceWebsites from ₹10,000 · Android & iOS apps from ₹40,000
  • LanguagesEnglish and Hindi
  • PaymentsUPI and bank transfer, in INR
  • After launch2 months of maintenance free
  • CoverageJhansi and all of Uttar Pradesh
  • Websites from ₹10,000
  • Coaching and hospitals
  • Hindi and Bundeli-friendly SEO
  • Soft toy stores
  • Full ownership
  • Android & iOS apps

Websites, Android & iOS apps, SEO & AI · Serving Jhansi remotely · Replies 7 days a week

  • 3Engineers you talk to directly
  • ₹10,000Websites starting price
  • 2Months maintenance free
  • 7Days a week on WhatsApp

The short answer

Looking for IT services in Jhansi?

A website for a Jhansi business costs from ₹10,000 with us and takes one to two weeks. A 299+ page SEO site starts at ₹20,000, an online store at ₹50,000 and WhatsApp automation at ₹40,000. We are three remote engineers with no Jhansi office; you own the domain and code, and maintenance is free for two months.

Last updated

Jhansi at a glance for online business
RegionGateway to Bundelkhand, on the UP–MP border near the Betwa and Pahuj rivers
Transport hubJhansi Junction, headquarters of a North Central Railway division, and a meeting point of NH 27, 44, 75 and 39
Large employersBHEL Jhansi on NH-44, Parichha Thermal Power Station, Diamond Cement, railway workshops and an electric loco shed
ODOP productSoft toys, made through small units and home-based stitching and filling work across the district
EducationBundelkhand University, Rani Lakshmi Bai Central Agricultural University, MLB Medical College and BIET
HeritageJhansi Fort, built in 1613 and central to Rani Lakshmibai's resistance in 1857, with Orchha close by

Services in Jhansi

Everything your Jhansi business needs online, from one freelance team

Website design & development

Clear, quick websites for Jhansi shops, hospitals, institutes and suppliers, built to open on a phone in Datia, Lalitpur or Tikamgarh on weak data.

SEO & local SEO

Hindi-first local SEO for searches like “Jhansi mein best SSC coaching” or “Sipri Bazaar jeweller”, plus Google Maps work for every branch.

Ecommerce stores

UPI stores for Jhansi soft toy makers, Bundelkhand food products and local brands selling beyond the district.

Custom software & web apps

Batch, fee and attendance systems for coaching institutes, and order and job-work trackers for toy and fabrication units.

AI automation & AI agents

WhatsApp assistants that answer admission, OPD or stock questions in Hindi and pass fee or price discussions to your staff.

Data analysis & dashboards

Dashboards for admissions, patient footfall, dealer orders and dues, fed from Excel or Tally and simple enough to read on a phone.

Android & iOS apps

Android and iOS apps for students checking test results, patients booking slots and salesmen taking orders in nearby towns, from ₹40,000.

Maintenance & support

Content and fee updates, backups, security patches and uptime checks, free for two months and from ₹8,000 a month after.

Why choose us

Why Jhansi businesses pick a freelance team over an agency

Jhansi customers like to see what they are paying for before they pay. So our starting prices are public, every quote is itemised and written, and nothing is billed until you approve it. You talk directly with the engineers on WhatsApp, seven days a week, and your domain and hosting are in your name from the first day.

What matters Typical Jhansi agency Cheap freelancer BtechWaleTech
Starting price ₹40,000+ for a basic site ₹3,000 to ₹8,000, scope unclear From ₹10,000 static, from ₹20,000 for 299+ SEO pages
Availability Office hours, weekdays Replies when free 7 days a week on WhatsApp and call, IST
Who does the work Account manager passes it on One person, unknown skills Three engineers, named, you talk to them
Written quote After several meetings Rarely Itemised quote within two working days
SEO and schema Separate team, extra fee Usually skipped Built into every page from day one
After launch Paid retainer only Often unreachable 2 months maintenance included free
Code and logins Sometimes locked in Often not handed over 100% yours: domain, hosting, code

Pricing

Website and IT service prices in Jhansi

Ask three people in Jhansi what a website costs and you will get three unrelated answers. These are our actual starting prices. Your final figure depends on the number of pages, courses or products, payment features, languages and the content you already have. You get an itemised quote first and approve it in writing before any billing.

ServiceStarting priceTypical timelineWhat is included
Static website ₹10,000 1 to 2 weeks Up to 100 pages · Responsive design · Contact form and enquiry setup · Basic SEO tags and sitemap
SEO website (299+ pages) ₹20,000 3 to 5 weeks 299+ SEO pages · Keyword and page planning · Schema, sitemap, and internal linking · Design to deployment included
Ecommerce store ₹50,000 4 to 8 weeks Product and category pages · Payment gateway setup · Order and inventory basics · Performance tuning
Android & iOS app ₹40,000 6 to 10 weeks Android and iOS app (Flutter or React Native) · Login, forms and push notifications · Admin panel and API connection · Google Play and App Store publishing
Custom web app or software ₹60,000 6 to 12 weeks Custom features and APIs · User accounts and roles · Admin panel · Deployment and handover
AI automation ₹40,000 2 to 4 weeks Workflow mapping · Tool and CRM integrations · AI agent or automation build · Testing and handover
Monthly SEO ₹10,000 per month Ongoing, monthly Technical fixes · On-page and content work · Local SEO and listings · Search Console reporting
Maintenance and support ₹8,000 per month Ongoing, monthly Content updates · Bug fixes · Backups and security checks · Speed and uptime checks

All prices are starting points, quoted in INR for India and USD for international clients, not fixed quotes. Final cost depends on the number of pages, features, integrations, content, and timelines. Share your requirement and you get an itemised estimate with nothing hidden.

Jhansi as the service centre for two states

Jhansi is not only a district headquarters. For a large part of Bundelkhand, on both the Uttar Pradesh and Madhya Pradesh sides, it is where people come for a specialist doctor, a coaching batch, wedding shopping, a tractor loan or a new phone. Families travel in from Lalitpur, Mauranipur, Datia, Tikamgarh, Niwari and Shivpuri, and the rail junction brings visitors from much further.

That catchment is a big advantage for Jhansi businesses, but only if people can find you before they travel. A family in Tikamgarh deciding between two hospitals, or a student in Orai comparing coaching institutes, is now searching on a phone. They look at Google Maps, read reviews and open a couple of websites. Whoever gives clear answers in Hindi wins the visit.

We build websites with that outside visitor in mind. Directions from the bus stand and railway station, parking details, timings, what to bring and whom to call are all as important as your services list. We write in Hindi first, keep pages light for patchy rural networks and make sure the WhatsApp button works on the first tap.

How much a website costs in Jhansi

In Jhansi, website quotes can range from ₹3,000 from a local computer shop to ₹50,000 from an agency in Lucknow or Delhi. The cheapest often use a copied template with the domain booked in someone else's name, and the most expensive usually include costs that do nothing for your business.

Our prices are published starting points, shown openly. A website of up to 100 pages costs from ₹10,000 and is ready in one to two weeks. A 299+ page SEO website, with a page for each course, department, product or service, starts at ₹20,000 and takes three to five weeks. An online store with UPI and card payments starts at ₹50,000 and takes four to eight weeks. Automation starts at ₹40,000, custom software such as a coaching management system at ₹60,000, and monthly SEO at ₹10,000.

The final quote depends on what you need. A single-doctor clinic needs far fewer pages than a multi-speciality hospital, and a soft toy store with thirty designs costs less than one with three hundred. Full details are on our pricing page, and we send an itemised quote within about two working days.

  • Basic site, from ₹10,000: shops, clinics, tutors and service providers.
  • SEO site, from ₹20,000: 299+ pages for institutes, hospitals and suppliers.
  • Online store, from ₹50,000: soft toys, food products and local brands.
  • Custom software, from ₹60,000: coaching management, order and dealer systems.

Soft toys: taking Jhansi's ODOP product online

Soft toys are Jhansi district's product under Uttar Pradesh's One District One Product scheme. The trade does not run through one big factory. Cutting, stitching, stuffing, embroidery and finishing are spread across dozens of small units and home-based workers, many of them women. Most output reaches customers through wholesalers, fair stalls and travelling sellers.

Direct online sales can change the margins for these makers. Parents buy soft toys for birthdays, schools buy them for play areas, and companies order them as branded gifts. A store with good photos, sizes, fabric and filling details, safety information and age suitability gives buyers the confidence to order from a Jhansi brand instead of an unknown import. Bulk and customised orders, such as mascots with a school or company logo, can have their own enquiry page.

We build these stores with UPI and card payments through Razorpay, pin-code based shipping, cash-on-delivery rules if you want them and order updates on WhatsApp. For units selling to shops, a wholesale price list behind a simple login keeps retail and trade prices separate. We can also mention ODOP recognition and support clearly, because buyers on government marketplaces and corporate gifting teams look for it.

Suppliers to BHEL, the railways and Jhansi's large plants

BHEL's Jhansi unit, set up in 1974 on NH-44 south of the city, the railway workshops and loco shed, Parichha Thermal Power Station and Diamond Cement together support a large circle of vendors: fabricators, machine shops, electrical contractors, transporters, canteen operators, housekeeping agencies, uniform suppliers and civil contractors. Many of these firms bid for tenders or supply against purchase orders.

Purchase and tender teams increasingly check vendors online. A contractor or supplier with a clean company website that lists past work orders, machinery, manpower, certifications, registrations and contact details looks far more reliable than one with only a phone number. This matters even more when you start bidding for work outside Jhansi, where nobody knows your reputation.

We build vendor profile websites that present this information clearly in English, with project galleries, equipment lists and downloadable company profiles. For firms handling many small orders, we can add a simple order and invoice tracker so nothing slips between departments. The development work focuses on accuracy: we only publish certifications and client names you can back with documents.

Coaching institutes and the competitive exam market

Jhansi has a large coaching market for SSC, railway, banking, police, UPSC and state exams, along with classes for NEET, JEE and board exams. Institutes cluster around Elite Chauraha, Civil Lines, BKD Chauraha and Loha Mandi, and many students come from smaller towns across Bundelkhand and stay in rented rooms or hostels.

Students choose coaching carefully because they are spending family money they cannot afford to waste. They compare batch timings, fees, faculty, study material, test series and verified results, and they read reviews. An institute website that shows all this honestly, with a page for each course and a clear fee policy, converts far better than a poster on a wall. Hostels and PGs near the coaching belt need simple pages with room photos, rules, food and distance to the institutes.

For established institutes we build more: an admission enquiry system that routes each lead to a counsellor's WhatsApp, an installable app for timetables, study material and test results, and a fee and attendance system for the office. We never publish unverified selection claims, which protects your reputation when students and parents check. Most of this is written in Hindi, with English for the course details students expect.

Hospitals, nursing homes and diagnostic centres

Maharani Laxmi Bai Medical College, set up in 1968, and a large number of private hospitals, nursing homes and diagnostic centres make Jhansi the main medical destination for much of Bundelkhand. Patients often travel several hours, sometimes from Madhya Pradesh, and arrive with little idea of where to go.

A hospital website should make that journey easier. Each department and doctor needs a page with qualifications, OPD days and timings. Patients look for insurance and Ayushman Bharat details, emergency contact numbers, directions from the railway station and bus stand, nearby places for relatives to stay and what documents to bring. Diagnostic centres need lists of tests, preparation instructions, home collection areas and report delivery options.

We build these pages in Hindi and English, set up appointment requests that reach the front desk on WhatsApp, and maintain a Google Business Profile for each branch with correct categories and real photos. Medical content stays factual, without cure claims or guaranteed outcomes. Updating OPD timings is something your staff can do in a minute without calling us.

Local SEO for Jhansi in Hindi and everyday Bundeli

When someone in Jhansi searches for “best hospital in Jhansi” or “Sipri Bazaar mein saree shop”, Google shows a map with three businesses before anything else. Those places are chosen mostly on the strength of the Google Business Profile, reviews, consistent contact details across the internet and distance from the searcher. Below the map, your own website decides how you rank.

We handle both. For Maps, that means the right primary category, full service lists, accurate hours, genuine photos and a steady routine for collecting reviews. We make your name, address and phone identical on Justdial, IndiaMART and other directories. For the website, we build separate pages for services and for areas you truly serve, such as Sadar Bazaar, Sipri Bazaar, Civil Lines, Nandanpura, Gwalior Road or Nagra, rather than one generic page.

People in Jhansi mostly search in Hindi or Hinglish, and everyday phrasing often carries a Bundeli flavour. Many also search by landmark: “Elite Chauraha ke paas”, “BKD ke paas”, “station ke saamne”. We write the way people actually search, in natural Hindi and simple English. Monthly SEO work starts at ₹10,000, with a short report in plain language.

  • Google Business Profile setup, categories and photos
  • Consistent details on Justdial, IndiaMART and directories
  • Service and area pages for real Jhansi neighbourhoods
  • Landmark-based Hindi and Hinglish content
  • Monthly report on calls, direction requests and searches

Hotels and travel around Jhansi Fort and Orchha

Jhansi Fort, built in 1613 and forever linked with Rani Lakshmibai and the revolt of 1857, draws visitors throughout the year. Orchha, with its temples and palaces on the Betwa, is a short drive away across the border in Madhya Pradesh, and many travellers use Jhansi Junction as their base. School trips, history enthusiasts and foreign tourists all pass through.

Hotels, guest houses, taxi operators and tour guides around the station and Civil Lines compete for these visitors. Most travellers book after comparing a few options online. They want room photos, rates, distance from the station, parking, food options and whether you can arrange a car to Orchha or Khajuraho. Businesses that rely only on booking platforms pay commission on every guest and have no direct relationship with repeat visitors.

We build hotel and travel websites with room and package pages, a booking enquiry or direct payment option, clear cancellation terms and a Google Business Profile that guests can find on arrival. Travel operators get itinerary pages for Jhansi, Orchha, Datia and Khajuraho circuits. Content is in English and Hindi, and we keep photos honest, because disappointed guests leave the reviews that matter most.

Agri trade, mandis and farm suppliers

Jhansi is also an agricultural market town. Wheat, pulses and oilseeds from across the district pass through its mandi, and a network of seed, fertiliser and pesticide dealers, tractor showrooms, irrigation suppliers and cold storages serves farmers in the region. Rani Lakshmi Bai Central Agricultural University adds research and training activity to the mix.

Agri businesses often think a website is not for them, but their customers are changing. Farmers now watch product videos and check prices on their phones, and farmer producer organisations look online for buyers, suppliers and processing partners. A dealer with product pages in Hindi, dosage and usage information, stock availability and a WhatsApp contact gets calls from villages that used to go to the nearest shop.

We keep these sites simple, Hindi-first and light enough for rural networks. For dealers with field staff, a small order-booking web app lets salesmen record orders and farmer visits from the field. FPOs can get a clear profile site showing crops, members, certifications and contact details for buyers.

WhatsApp and AI automation for Jhansi businesses

In Jhansi, business runs on WhatsApp. Students ask about batch timings at midnight, patients ask whether the doctor is in today, shop customers ask for prices and photos, and dealers send orders. Replies get delayed, messages get missed and nobody knows how many enquiries turned into customers.

We build automations that take over the repetitive work. Every enquiry from your website, Google profile or WhatsApp can be logged automatically with the person's name, requirement and town. An AI assistant can answer common questions in Hindi about timings, fees, documents, product availability or delivery, and send your brochure or price list. Reminders for fee dues, appointments, payments and follow-ups can go out on schedule.

We keep people in charge of anything sensitive. Fee concessions, pricing, medical advice and complaints go to your staff, and the assistant hands over as soon as a question falls outside its limits. Automation projects start at ₹40,000 and usually take two to four weeks. We begin by reading through a sample of your real messages to see where the time goes.

Sadar Bazaar, Sipri Bazaar and the wedding economy

Sadar Bazaar, next to the cantonment, and Sipri Bazaar, which grew up near the railway station and was once known as Shivpur Bazaar, are Jhansi's best-known shopping areas. Along with the markets around Manik Chowk and the main roads, they serve jewellers, saree and garment shops, electronics dealers, furniture stores and sweet shops that draw buyers from the whole region, especially during the wedding season.

Wedding shoppers from nearby towns plan their Jhansi trip in advance. They want to know which shops stock bridal lehengas, gold jewellery or furniture sets, what the price ranges are and whether the shop is open on a particular day. A shop website with category photos, a WhatsApp catalogue and an accurate map listing brings in these planned visits. Banquet halls, caterers, decorators and photographers need package pages and booking enquiries.

For most retailers, we recommend starting small: a clear website, a properly managed Google Business Profile and a WhatsApp catalogue. If you want to sell online later, we can add a store with UPI payments. We suggest only what is likely to pay for itself.

How a remote team works for a Jhansi business

We should be clear from the start: BtechWaleTech has no office in Jhansi, Lucknow or any other city, and we will not pretend otherwise with a borrowed address. We are three engineers working remotely for clients across India. Without office rent, our prices stay lower, and you talk directly with the people who build your website.

A typical project begins with a WhatsApp message or call about your business and customers. We send a written plan, timeline and itemised quote. Once you approve it, a live preview link arrives in the first week or two, which you can check on your phone and share with partners. Changes are requested on WhatsApp and small ones are often done the same day. We reply seven days a week, on Indian time.

One of us handles full-stack development. Another of us works on AI, machine learning, AWS and data projects. The third of us manages projects and builds automation and data science workflows. You can reach any of us directly.

Ownership, handover and two months of free maintenance

Many Jhansi businesses have learned the hard way that a website is only as secure as the account it sits in. We regularly hear about domains that expired because the renewal email went to a developer who moved to Noida, or hosting that nobody could log in to after a falling-out.

We set everything up in your name. The domain is registered to your business, hosting is on your account, and at launch you receive every login, the full source code and a short note explaining the setup. If you ever want another developer to take over, you can move without paying any fee or asking us.

For two months after launch, we provide free maintenance: content and fee updates, fixes, security patches, backups, uptime monitoring and speed checks. After that, maintenance continues from ₹8,000 a month, or you can contact us only when you need changes.

Areas we serve

Web design and SEO across Jhansi

  • Sadar Bazaar

    Shopping area beside the cantonment. Retail sites, WhatsApp catalogues and Maps work.

  • Sipri Bazaar

    Market near the railway station. Shops, hotels and wedding businesses.

  • Civil Lines

    Offices, hospitals and hotels. Department pages and booking enquiries.

  • Elite Chauraha

    Coaching institutes and commercial buildings. Course pages and admission lead routing.

  • BKD Chauraha

    College area with coaching and student services. Hostel, PG and tuition sites.

  • Loha Mandi

    Trading area with coaching branches. Trader sites and local SEO.

  • Nandanpura and Shivpuri Road

    Residential growth towards Madhya Pradesh. Clinics, schools and service businesses.

  • Gwalior Road

    Showrooms, hotels and institutions along the highway. Catalogue and hotel sites.

  • Nagra

    Older residential locality. Neighbourhood shops and home services on Google Maps.

  • Kachahri area

    Courts and government offices. Websites for advocates, CAs and document services.

  • UPSIDC Bijauli

    Industrial area for small units and fabricators. Vendor profiles and order trackers.

  • BHEL and Parichha belt

    Plant townships and vendor firms. Tender-ready company profiles.

Industries

What we build for Jhansi's main industries

IndustryWhat buyers look forWhat we build
Coaching institutes and hostelsStudents from across Bundelkhand comparing optionsCourse and batch pages, lead routing and a results app
Hospitals and diagnostic centresOut-of-town patients finding the right doctor and gateDoctor pages, OPD timings, appointments and directions
Soft toy makersBetter margins than wholesale and fairsUPI store, bulk and custom order pages, wholesale login
PSU and railway vendorsCredibility with purchase and tender teamsCompany profile site, project gallery and order tracker
Hotels and travel operatorsDirect bookings from fort and Orchha visitorsRoom and package pages with booking enquiry and Maps
Jewellers and wedding retailPlanned visits from wedding shoppers in nearby townsCategory catalogue, WhatsApp enquiries and store listing
Agri dealers and FPOsReaching farmers and buyers beyond the counterHindi product pages and a field order-booking app
Advocates, CAs and consultantsTrust and easy appointmentsFocused profile site with services and booking

How it works

From first message to a live site

  1. Talk

    A short call or WhatsApp chat about your Jhansi business, customers and goal. No charge.

  2. Plan & quote

    Page plan, keyword list, timeline and an itemised quote with starting prices, usually within two working days.

  3. Build & review

    You review a live preview link, not static mockups. Small changes land the same day.

  4. Launch & support

    Hosting, deployment, Search Console and sitemap set up, then 2 months of free maintenance.

Questions

Jhansi website and SEO questions, answered

How much does a website cost in Jhansi?

Our websites start at ₹10,000 for a basic business site and ₹20,000 for a 299+ page SEO site. Online stores begin at ₹50,000, automation at ₹40,000 and custom software at ₹60,000. When comparing quotes, check who owns the domain and hosting and what support you get after launch.

Jhansi mein website banwane mein kitna kharcha aayega?

Seedhi-saadi business website ₹10,000 se shuru hoti hai aur ek-do hafte mein taiyar ho jaati hai. 299+ pages wali SEO website ₹20,000 se aur online store ₹50,000 se shuru hota hai. Kaam shuru hone se pehle aapko likhit mein poora hisaab milega, aur domain aapke naam par rahega.

Do you have an office in Jhansi?

No. We are a remote team of three engineers and have no office in Jhansi or elsewhere. We work over WhatsApp, calls and screen sharing, and you follow progress on a live preview link. Not paying rent for an office is one reason our prices are lower than many agencies.

Can you build a website and app for my coaching institute?

Yes. We build course and batch pages, fee and faculty details, an admission enquiry flow that goes to your counsellors on WhatsApp, and an installable app for timetables, study material and test results. We only publish results you can verify.

Can Jhansi soft toy makers sell online through you?

Yes. We build stores with product photos, sizes, materials, age suitability, UPI and card payments, pin-code shipping and WhatsApp order updates. We can add bulk and custom order pages for schools and corporate gifting, and a separate wholesale price list for shops.

How do you help my hospital show up on Google Maps in Jhansi?

We set up or correct your Google Business Profile with the right category, departments, OPD hours and real photos, make your details consistent across directories and set up a routine for patient reviews. Because many patients travel from nearby districts, we also build pages that answer their questions before they arrive.

Will my website be in Hindi?

Yes, if your customers prefer it. Most Jhansi searches are in Hindi or Hinglish, so we usually write key pages in natural Hindi with English versions where needed, such as for vendor profiles or tourist pages. We write the content properly rather than relying on automatic translation.

Can you make a company profile website for a BHEL or railway vendor?

Yes. We build clear vendor profile sites listing your services, machinery, manpower, past work orders, registrations and certifications, with a downloadable company profile. We only publish client names and certifications you can support with documents.

What can WhatsApp automation do for my business?

It can log every enquiry, answer common questions in Hindi, send brochures or price lists and send reminders for fees, appointments and payments. Sensitive matters such as pricing, medical advice and complaints stay with your team. Projects start at ₹40,000.

How long does it take to see SEO results in Jhansi?

Google Maps visibility often improves within six to ten weeks after the profile and website are set up properly. Wider searches, such as national soft toy or vendor terms, can take four to eight months. We never promise a guaranteed ranking, and we report progress monthly.

Do you work with businesses in Lalitpur, Datia, Orai and Tikamgarh?

Yes. Because we work remotely, our prices and process are the same for Jhansi, Lalitpur, Mauranipur, Orai, Datia, Tikamgarh, Niwari, Shivpuri and Gwalior. Many Jhansi businesses serve customers in both Uttar Pradesh and Madhya Pradesh, and we plan the SEO for that.

Will I own the website and domain?

Yes. The domain is registered in your business name, hosting is on your account, and you receive the source code and all logins at launch. You can switch developers whenever you like without any exit fee.

What is included in the free maintenance period?

For two months after launch, we handle content and fee updates, bug fixes, security patches, backups, uptime monitoring and speed checks at no charge. After that, maintenance is available from ₹8,000 a month, or you can pay only when you need a change.

How do I start?

Send a WhatsApp message describing your business, your customers and the areas you serve. Share your existing website, visiting card, brochure and photos if you have them. We will send a page plan, timeline and itemised quote within about two working days.

Next step

Tell us about your Jhansi project

Send a few lines about your business and what you need. You get a page plan, a timeline and an itemised quote, usually within two working days. Nothing is billed until you approve it.